If you are thinking about how you can use Instagram to grow your business then you are in the right place. Instagram is one of the biggest social media platforms in the world and it is becoming bigger by the day. Instagram is not just used by teenagers to share their vacation pictures anymore, instead, it is also used by businesses. Businesses from all over the world are using Instagram and the main reason behind it is that it allows you to reach a huge audience. So if you want to make sure that your business starts doing better, then you need to get on Instagram too.
Why You Should Use Instagram?
Instagram is no longer just used for posting selfies and animal pictures. For a long time, Instagram was used for that just that but now things have changed. The main reason why you should use Instagram for your business is that there around 800 million active users on Instagram every month. This means that it allows you to reach a much bigger audience and that is what you need as a business. If you are able to reach more people, you will make more sales which will grow your business.
Create Your Business Account
Creating an Instagram account is pretty straightforward. You just need to download the app, sign up and log in. You will be required to create the right username and choose a password. Keep in mind when you are creating a new account, Instagram will ask you whether you want to create a personal account or a business one and at this moment you need to choose the business account.
How to Navigate Through the Application?
When you open Instagram you will first see the home screen which is where everything happens. Then you have different tabs that you can visit. First, we have the timeline tab which shows your posts in chronological order, then you can also see your stories. There is the search tab where you can search for other users and more. If you want to create something new, then you will have to go to the creative content tab. You can also send messages directly to users through the direct messages tab.
Optimizing Your Account
Instagram is all about visuals, so if you want your business to do well on Instagram, you need to make sure that everything that you post on your account is visually appealing. You want your business to grow on Instagram and to that, you will need Instagram’s help for that you will have to optimize your profile. This is why just posting beautiful content on Instagram is not enough. You will want to make sure that you make your profile as attractive as possible, you need to make sure that you write the perfect bio. You have 150 characters for the bio, so make sure that it counts.
Create a Marketing Strategy
Instagram can be a very valuable tool for your business and that is why you need to use it properly. Just creating an Instagram profile is not going to be enough, if you want your business to do well, you will also need to create a proper marketing strategy.
Then you need to make sure that you are sharing the right kind of content on your Instagram. There are many ways to do so, you can share videos, photos or even post ads on your Instagram stories. No matter what method you are using, you need to try and keep the style of your posts uniform because that is going to make a huge difference.
Showcase your Instagram feed
Embed your Instagram feed on any page of your Shopify website – home page, product page, blog or even any third-party site. All you need to do is use the embedded code the Shopify Instagram app provides.
Let’s take advantage of your Shopify Instagram feed to share your brand story, customer testimonials (social proof), help customers visualize looks and discover more products on your store. Increase your customer engagement and sales in no time!