Entrepreneurs who are already running successful businesses know that there always more ways that they can opt for to grow their business. When it comes to growing a business, the main focus is always on finding another mode of income. However, in this case, this doesn’t mean that you go and start a new business, instead, it means that you increase the profit that your existing business generates. One of the best ways to do that is to participate in affiliate marketing. If you are not using the affiliate marketing strategy as of yet then now is a great time to start considering it.
However, before you start doing anything, it is first important that you understand what affiliate marketing actually is. Affiliate marketing is an online sales tactic, and with this tactic it allows product owners to increase their sales by contact other product owners targeting the same audience to earn a commission by recommending a particular product to their audience. On one hand, it allows the product owner to leave a mark on the market and generate more sales and on the other hand, it allows the affiliates to earn money without having to manufacture their own products.
In other words, affiliate marketing is all about referring your product or service on other blogs, social media, and website. Each time someone makes a purchase through a particular link, then the affiliate gets a percentage of the profit. If this technique is used properly, it can make a big difference to your business.
How Does it Actually Work?
Now that you know the basic idea of affiliate marketing, the main question that now comes to mind is that how it works. If you wish to become a part of some affiliate marketing program for example, a PrestaShop affiliate program (affiliate program on PrestaShop – based online store), then there are five main steps that you need to follow. The steps are:
- Find an appropriate affiliate program
- Choose the offers you want to promote
- Obtain a unique affiliate link
- Share the links on blogs, websites and social media platforms
- Collect commission anytime that link is used
Commission rates are subject to change, and it largely depends on the offer and the company. However, according to statistics commissions can be as low as 5% and as high as 50%. You can even find affiliate programs that offer a fixed rate per sale instead of a percentage.
There are a ton of benefits that affiliate marketing offers to you, and one of the biggest benefits of this strategy is how easy it is. As the affiliate, the only thing that you need to worry about is creating and selling the product. And you don’t need to worry about anything else. Another benefit of affiliate marketing is that it is extremely low in risk. This is mainly because there is no specific fee that you need to pay in order to join the affiliate program. This strategy can also generate a passive income which is a great thing if you are only concerned about making money. In the beginning, you might have to utilize some time to find traffic sources, but once that is established, you can sit back and watch those links generate income.
Another benefit of affiliate marketing is that it allows growing our business without taking too much help. You can easily introduce new products to your audience without affecting the performance of your previous products. Those products can continue to generate revenue in the background. Now you might think that affiliate marketing works like magic, but before you become too excited you need to understand that this whole campaign relies heavily on trust. Therefore, you should only sell those products that you think are good and you will use.
Finding Affiliate Programs
If you are thinking about entering the affiliate marketing game then you have got a few options. Firstly, not every company out there has their own affiliate programs and that is why some businesses need to start their own programs or opt for affiliate networks. One of the best ways to find affiliate programs is to visit an affiliate platform and search for your niche. There are a lot of affiliate platforms that you can find and they include FlexOffers, LinkConnector, RevenueWire, and ShareASale.
Another option that you can go for is to visit the website of the product or service that you like and see if they have an affiliate program. Some companies do not have their own programs however most companies do and that is something you can benefit from. Another approach is that if you find a great product, you can directly contact the owner and see if they want to partner with you in an affiliate marketing program. Affiliate marketing programs have pretty strict terms of service, so before you make any kind of decision, it is important that you go through the terms and conditions.
The third option is creating an affiliate marketing program yourself with the help of a PrestaShop affiliate module. From the Official Addons Marketplace, there are some advanced marketing module for PrestaShop that brings a comprehensive solution for your website. These modules can help you deploy loyalty, referral and affiliate marketing programs on your online store promptly and easily.
Your First Affiliate Program
As you are going through products and services one thing that you need to keep in mind is that no matter which product you choose, it should be in line with your audience. If you opt for a product that your audience is not interested in then it will be a waste of time for you and your affiliate. If you are a food blogger, then you will not be interested in clothing or beauty products. For such a blog, you need to look for products that are relatable such as ingredients and cookware. You also need to make sure that you are using the right platform for the promotion. For example, if you are promoting through images then you should use Instagram.
Creating a Promotion Plan
If you want your program to be successful, you will need to create good reviews. The best way to create a good review is to become personal with your audience. You should share your experience in a video or blog. In this way, the audience will know that you have used that product or service and are satisfied with it. People will certainly be more comfortable with your advice if they think that they can trust you. Trust is a big part of affiliate marketing because people need to trust you in order to go ahead with your recommendations. Besides creating a trust, you can also limit the number of affiliates you promote. In this way, the audience will know that you only promote those products that you think are worth it.
Create a Tutorial
Another way to boost sales is to make the product relatable with the audience. You can do this by creating tutorials for a particular product. In this way, if the reader can picture himself in place of you I the tutorial they are more likely to make a purchase. It is important that you give the customer a strong incentive to buy the product.
You also need to make sure that you look for the right search terms for your products. If you are promoting a product through blog posts, then you need to focus on the keywords because they are what the search engine will use in order to find that product. To find the best keywords, you can use tools such as Google Ads Keyword Planner and it is completely free.
If you wish to promote your affiliate program, you can offer bonuses for anyone who makes the purchase using your link. For example, you can give an extra sample of the product to the customer. In this way, the customers will know that you are a legitimate business and will only provide the best products. Affiliate programs can certainly make a difference and if you are not using and affiliate marketing strategy it isn’t too late to start considering it.