Popups are something that most of us hate, they tend to get in our way when we are surfing the web and ruin our experience. However, many of the websites today still favor popups, why do they favor it? What is so good about popups? Well as annoying as they may seem, popups have many uses and they work very well for any webpage.
The most common use of popups is to give the visitor the most important piece of information. This is the kind of information which the user might otherwise miss. By having a popup being displayed on the screen it is very difficult to let the message go unnoticed.
Popups are mostly used to collect emails and subscribers for a website. According to research, a website that would only receive roughly 10 subscribers a day increased its turnaround just by implementing popups. After using popups to attract visitors, the website was able to receive 100 to 150 subscribers a day. That is a way to SEO your website.
Why Do You Need Subscribers?
When you talk about a business, then one thing that you need to know that your customers will never stay if you do not give them what they want. In many instances you can succeed in attracting customers only to find out that they are slowly drifting away. A business is a like a bucket with holes in it and your customers are the water. If you keep on filling up the bucket with customers then they will just keep falling out.
By letting the customers subscribe to the website you can always get back to them even after they have left your website. You can always send those old customers some promotional emails so that they can come back to your website.
Types Of Popups
For a layman there is just one type of popup, but that is not necessarily the truth. Instead, the truth is that there are five kinds of popups. They are:
- Content Based
- Scroll Based
- Exit Intent
- Pop Out
- Time Based
1. Content Based
As the name suggests, content based popups are only triggered when the relevant content is displayed on the page. This means that the user can only view this popup whenever they are on a certain page. This kind of popup is very useful especially when you want to emphasize on a certain topic.
2. Scroll Based
Scroll based popups only show up on the screen when the user has scrolled a certain distance on the web page. The most common place where scroll based popups are used are on blog posts. The use of this type of popup is that it does not give the information to the user until and unless he hasn’t spent a specific amount of time on the web page.
3. Exit Intent
The exit intent popup uses cursor tracking to display the popup. As the name suggests, exit intent popups are only displayed when it seems like the user is about to leave the page. Whenever the cursor tracking algorithm predicts that the user is reaching for the cross or back button then it will allow the popup to be displayed.
4. Pop Out
Pop-outs are very similar to popups but they do not block the user from the rest of the web page. These popups do not come in between the web page and ruin the browsing experience. Instead pop outs can be seen appearing from the side of the browsers. If the user wants to see the pop up message then they can choose to see it, otherwise they can continue browsing.
5. Time Based
A time based popup is useful in many ways, instead of blasting a message in the face of the user as soon as he logs on to a website, a time based popup decides to wait. This type of popup waits for a definite amount of time (mostly 60 seconds) before showing the popup message.
The Final Word
These were some of the most important things that you should know about using popup messages on a web page.