Merely having an E-commerce website will not solve your problems when it comes to online business. No matter how beautiful your webpage may look and no matter how wonderful may be your content? All this activity will be useless if your customers or target market does not know in the first place whether you website exists or not!
You need to make your website prominent in different popular search engines which we have out there. For prominence you need to increase the ranking of your webpage and this ranking can only be increased by applying a technique or skill which we normally call “SEO”.
SEO refers to search engine optimization. It is basically a process of influencing the online visibility of a webpage or website in a search engine’s unpaid outcomes— commonly referred to as earned, natural or organic results.
In majority of the cases, if a website appears in the search results frequently then this phenomenon ultimately contributes to the receiving of more visitors from the users of the particular search engine. Of course these visitors are the ones which ultimately transform into final customers. The search engine which is highly popular all over the globe is Google.
The general benefits of SEO are as follows
- It helps in building of customers
- It helps in the exploration of new markets
- Better conversion rates can be achieved by SEO
- Brand awareness can be made via SEO
E-commerce and SEO
Whether your company is small or big, you will surely require SEO for the maximization of your webpage’s or company’s profitability. In the headings below we have mentioned three major reasons because of which we think that the importance of SEO cannot be ignored when it comes to an E-commerce website like Prestashop SEO or other e-comemerce platforms such as Magento, Shopify or Wordrpess, etc.
1. Customer Finding
The evolvement of technology has transformed the manner in which the customers actually purchase products. Search is now a critical part of the process involving decision making. Without SEO you actually run the risk of losing your profitable customers. No SEO means No Visibility.
No visibility means that there are a very few customers out there who actually know you. This ultimately means low sales and ultimately low growth. On the other hand if your competitors have a proper SEO department working then this means that they will earn more than you.
Even if you are someone who has high sales due to some odd reason; you will notice that without SEO you would not be able to expand your sales at all. Rather on the contrary there are high chances that with time you may start losing the profits which you are already making. To make progress in the online world you really need to come with a professional SEO strategy.
2. Bottom Line Growth
Paying for the webpage traffic can be costly especially if you are involved in a business that has a lot of serious competitors. The money really gets wasted in things like banner ads and dollars per click etc. If you have an SEO which is effective then this means that your dependency on this kind of traffic is much less.
The buying of ads can be done there is no harm in it. However for such ads you need to have a nice finance as well. In case of any kind of financial crisis the SEO serves as a lifesaver that helps profit and sales flowing.
The traffic coming for searches of organic nature is free. There is no such thing like cost per impression or cost per click. The SEO nowadays is so famous that you can easily attract volumes of traffic which has high quality. The good part is that you do not need to make payment directly. The only cost which you may have to bear is related to the hiring of a SEO professional.
3. Long Lasting Effect
SEO promises results which are measurable, targeted, long lasting and cost effective. There is no stopping in SEO as long as you keep paying for your advertisement, the traffic will continue. SEO builds upon itself to grow robust over time. You just keep on building and ultimately dominate the market.
There are some cases where you divert your attention away from SEO however once you return; you find that SEO is as effective as before. The point is that SEO has a long lasting effect.
Search for a SEO professional
SEO can provide you with many benefits however it is still not something which can be done with ease. There is a proper SEO course which you need to do if you want to become a SEO professional. As a business owner you cannot do everything on your own. To make business operations smoother it is recommended that you should find a SEO professional for yourself.