Highly Impressive Abandoned Shopping Cart Notifications

E-commerce

The Importance of Shopping Cart

E-commerce is surely the order of the day. According to one statistic, E-commerce alone is generating profits worth $300 billion. The major contributor in the high sales of the E-commerce sector is E-commerce with online stores based on Prestashop.

There are a lot of obstacles that need to be overcome in E-commerce business and one of the major obstacles is the Abandoned cart. One of the reports revealed the fact that around 68.6% of digital E-commerce or transactions get abandoned before the actual purchase has been made.

 

The reason behind the Abandonment of Shopping carts

You may be having the best Prestashop services and the best Prestashop website. Furthermore, Prestashop has a lot of abandoned cart reminder module to help you solve this issue. With the top developers in open source, they always do their best to create the feature modules . However, you must be witnessing those customers when just about to make the purchase abandon their order. This is a common phenomenon that has been observed and witnessed in the E-commerce world. The CEO of famous “Stuff N Style” Mr Nguyen is of the view that there are three factors that result in this highly irritating phenomenon:

  • The customers lack of urgency
  • Interruption
  • The interest of the customer is limited

A 2018 survey on the subject gave the following results

Price ·         32% of the customers thought the product as very expensive

·         The cost was found unexpected by 56% of customers

·         36% of the customers found a much better price

 

Technology ·         25% of the customers found the website too difficult when it comes to navigation

·         15% of the customers faced the issue of website getting timed out

·         The website crashed in 24% of the cases

·         21% of the customers found that the purchasing process is too fast

Commitment Issue ·         26% of the customers did not make the purchase

·         37% of the customers were just browsing

Security ·         17%  of the customers did not purchase the product because they thought that payment security is not their

·         Too much security checks was the concern of 18% of customers

 

 

The Main Strategies

The only way through which you can actually push the customers to complete the abandoned transaction was to send them relevant notifications. There are several notification strategies that can be adopted by you. Furthermore, Prestashop has a lot of abandoned cart reminder module to help you solve this issue. With the top developers in open source, they always do their best to create the feature modules, we can’t ignore Prestashop abandoned cart. Why? In the headings below we have briefly discussed these strategies

1.      Commitment and Passive Shopper

In many cases the clients add the product in their shopping cart however due to reasons like too much price or lack of desire for the product they really do not push for the product.  In such a case a notification can be sent which may result in enhancing the contact point the utilizer have with the particular product? The push notifications can be coupled with an inducement to make it more result oriented.

2.      Creation of Urgency

There are some customers who like the product and who also add it in their shopping cart however when it comes to purchasing, they are not in a hurry. For such customers you can place a limited time price incentive or you may push the notification when the product is about to get out of the stock.

3.      Right Timing

A famous digital marketing professional by the name of Bradbury is of the view that Timing plays a major role and is the key.  Many people send the alert message very early; similarly some delay it for too long. Neither of these strategies is fruitful, rather a balanced approach must be taken in this regard.

4.      Problem Solving

Mere price is not something because of which the customer may not be finishing of the purchasing process. There is no harm in sending an email to the customer in order to find what trouble he or she is facing. This is a good way to get the abandoned purchasers back.

5.      Uninterrupted Shopper

Interruptions can also cause abandonment issue as well however this is not very common. If such a thing happens then all you can do is to send a notification to the client or user that he or she is having a product in the shopping cart.

6.      Personality

It is relatively easy as far as making the customers to get products in their shopping cart is concerned. Of course if a customer is for any reason not buying the product then in such as a case a notification email can be sent. However the notification should not be dry rather rich promotional content should be there in it.

7.      Be Precise and Specific

Mere abandoned shopping cart email will not solve the problem. There are many customers who simply ignore these emails and notifications. To get the right response, these notifications should be crafted with lot of sense. The notification should be customized and the customer must feel that he is the one who has been directly spoken too.

Customer Retention

Famous Bradbury says that abandoned notifications serve as the key to recovery what could be simply a lost sale.  The strategies that have been mentioned above can really make things happen for you!

How to Manually Upgrade Your Prestashop 1.6 Prestashop 1.7?

Uncategorized

Upgrade Prestashop 1.6 to 1.7 can be tricky depending on what approach you take. If you wish to keep things easy then it is recommended to use “One-click upgrade” module, however this does not work in some cases. It is sometimes difficult to get your Prestashop site upgraded with the conventional methods and that is why you need to use some other techniques. It is sometimes easier to upgrade the Prestashop site manually. Below you will find a complete guide that will help you upgrade Prestashop 1.6 to 1.7.

 

Upgrading From Prestashop 1.6

Here you will find step by step instructions that you need to follow if you wish to go from Prestashop 1.6 to the latest version available 1.7.4.2.

  1. First and foremost, it is recommended that you back up all of your files and databases that you were using with Prestashop 1.6.
  2. The next step is that you will need to download the latest version (1.7.4) of your Prestashop to your computer, which in this case is the Prestashop 1.7. You can use this link to download the file.
  3. Unzip the file that you just downloaded and then change the name of the admin folder to the one that you use. Then delete the upload folder.
  4. After then you will have to zip everything into a new folder, then upload the new file to your website’s root folder, for this you will want to use cPanle or an ftp client. Once uploaded, unzip the file.
  5. Then open “yourdomain.com/install/upgrade/upgrade.php”, then you will start to see messages that tell you the result. If everything is okay then you can move to the next step, but if you see white page then click troubleshoot.
  6. Lastly, delete the install folder along with the class_index file which is located in the cache folder.

 

Upgrading Prestashop 1.7 to the Latest Version

If you are already using Prestashop 1.7 and want to upgrade to the latest version available then there are ways to do that too.

  1. Much like before, you will first have to ensure that you have successfully backed up all of your files and databases. This is because you will not want to lose any of your precious data during the process.
  2. Then you will have to download the latest version of Prestashop that is currently available. Then unzip the file that you just download and rename the admin folder to your name.
  3. Then open the Upgrade.php file which is present in the install folder and remove the following two lines from it.

$this -> upgradeDoctrineSchema();

$this -> enableNativeModules();

Removing these two lines is extremely important, if you do not remove the first line then there is a chance that you will be welcomed by the white page. If you do not remove the second line then all the native modules will be activated.

  1. Copy the parameters.php file and paste it to the config folder. The delete the custom.css file.
  2. Then zip everything into one place and upload the file to the root folder of your site and then unzip it.
  3. Then open the yourdomain.com/install/upgrade/upgrade.php to see whether everything went good or not.
  4. Delete the install folder.

 

Use the migrate module, why not?

But now we have a more difficult problem. If your version is 1.5 or even older 1.4, how do you do it?

Will you upgrade from 1.4 or 1.5 to 1.6 with the “1 click upgrade” module and then upgrade to 1.7 using the method I mentioned above?

Oh no! It’s a waste of time, right?

Have you ever been looking for simpler data migration methods?

Let ‘s finish the search here. I’ll give you a great suggestion: Upgrade Prestashop 1.6 to 1.7

With this module, you can migrate all Prestashop site data (regardless of the version you are using, 1.6, 1.5 or 1.4) in just a few mouse clicks!!

10 easy steps for WooCommerce to PrestaShop migration

E-commerce

An E-commerce platform is a very important factor for your business as far as favorable customer experience is concerned.  Yes initially you may have not selected the best eCommerce platform and there are high chances that it lacked important features and applications, however, to take your business to the next level you need to get your E-commerce platform updated.  The migration of an E-commerce platform is not that easy and there are certain steps that you need to follow to get the job done successfully.

 

The 10 Migration steps

If you want to successfully migrate your current website to Prestashop then for this you need to follow the basic steps that are mentioned below:

1. The Domain Name

If your migration involves a web host which is new then for this you need to ensure that your domain registration is well in order.  By proper registration, we mean that you must be the owner of the domain name. You should have the right to update your DNS and log into your domain account.  The problem that can really frustrate you is when your last provider has registered your name of the domain. The issue can be resolved through a bit of negotiation.  It is recommended that you should start this process earlier.

2. The Current Process

For proper business growth, you need automated business processes.  You need to do some research with regards to how the new platform integrates with payment processes, shipping vendors, and accounting systems.  Before you actually move to PrestaShop, ensure that it is compatible with your business dynamics.

PrestaShop is one of the most popular E-coommerce platfrom in the world. Prestashop has the leading developers with a huge network of Add-ons, friendly customer service and professionalism, which is the best choice for beginners in E-commerce. And nowhere can you find a way to migrate data with just a few simple steps.

If you want to migrate WooCommerce to PrestaShop but you haven’t any programming knowledge. Let ‘s experience WooCommerce to PrestaShop immediately, all your worries will be resolved thoroughly.

3. Security certificates

You need to move your SSL certificate to the new server. You need to check whether the new platform allows you to share the same SSL certificate. There are some platforms which prefer that you purchase a new SSL certificate.  There is no rocket science involved in the movement of the certificate, however, remember that all the certificates are not suitable for web server software. You need to ensure that your current certificate works before you make the actual move.

4. Data Transfer

Site migration can be both easy as well as challenging.  It all depends on the easiness of the data transfer from one system to another.  In the majority of the cases, you can easily export your orders, products, and accounts through a tab-delimited format and then get the data imported into the new system.

The importing of data becomes difficult if your products are complex. The majority of the Ecommerce platforms provide necessary charts for their structures (database).  If you find data migration difficult then in such a case, seek the assistance of a professional.  Some of the modules which you can utilize for data migration are Upgrade PrestaShop 1.6 to 1.7 Module, Prestashop Migrator and Woocommerce to Prestashop (Migrator Module).  The mentioned modules are ideal if you want to migrate data to the latest PrestaShop 1.7

5. Don’t Use Search Engine

Before going for migration it is recommended that you should study the URLs and Page titles of some websites utilizing the new system.  You need to adjust the URLs and Page titles and make them identical to your current website.  To make the process easy you can install 301 permanent redirects of the old URLs to the ones which are new.  This actually means that you can develop a file on the server that shall direct search engines and web browsers to a URL which is new. Of course, the URL is on your site.

6. Email and Interruptions

During the site migration, you need to keep your email flowing.  We recommend that there is a way through which you can check the email on new servers as well as the old server for almost 48 hours after the migration.  You need to review all the accounts which your company utilizes. After the site gets to live, test each and every address on the new site in order to ensure that email is functioning perfectly.

7. The Live Date

48 hours before the site migration, update the DNS records by logging into your server management account. The process will set the time to live within 300 seconds.  After the updating of the DNS, the changed address data of the website becomes viral on the internet within 5 mins.  You have to depend on the global internet routing system if you are not able to adjust the TTL.

8. Testing

You need to place some test orders before you actually make your site live. You also have to confirm whether the new site is in connection with the system of payment processing.  It is recommended that you should remove all the bugs so that your customer experience does not get compromised.

9. Transfer Scheduling

It is recommended that you should do the cut over in the morning. Doing it early in the morning is the best time, since most of the customers are not active.  If you are successful in establishing TTL then the change will happen immediately which means that you can do the test orders and ensure everything is fine.  Access to the log files of the new and old server, means that you can have a fair idea about the traffic of your website.

10. Do not discard the old site

It is not a bad strategy to keep the old site active for a month which is overlapping. This also provides you the opportunity to archive the previous files.

These were some of the main techniques which you can apply for migration.

7 Helpful Ways To Increase Sales

E-commerce

Customers nowadays tend to ignore the difference between sales and support. Both of these things are very different from one another. On one hand the sales department needs to find ways to increase sales for a company, whereas the support panel is charged with the duty to help the customers figure out the products or services that they have purchased. However, nowadays customers tend to contact the support department for sales questions or it can be the other way around. This however is not a completely bad thing as you can use it to your advantage.

Some Ways To Use Support To Increase Sales
Support can be used in favor of sales as it can help increase it. Below you will find some of the best ways to increase your sales using customer support.
• Quick Replies
• Praise Worthy Responses
• Helpful Advice
• Let The Agents Do Their Jobs
• Become A Hero
• Try To Build A Relationship
• Use Live Chat Modules

1. Quick Replies


One of the main things that you should do in order to increase sales for your PrestaShop website is to make sure that your sales representatives are able to give quick replies to the customers. According to research, customers nowadays expect the company to give an answer within 5 minutes and if they are not treated with one within the time then they start to get impatient. So you need to make sure that your customer remains calm and is able to listen and understand what you have to say about his questions. You should choose the live chat PrestaShop and support online response to your customers quickly.
If customers are treated with a quick response then there is a high chance that they will end up paying more for a service. Such a service can even turn your customer into an ambassador of the brand and might affect the sales positively.

2. Praise Worthy Responses
Another thing to keep in mind is that your sales reps should give good responses and replies to the customers. This is because if a customer gets a helpful response from the brand then they tend to tell their peers about your customer service. In this way more people get to know about your company and this can increase your sales.
More people will start to visit your website and this will ultimately increase your sales and generate a lot of profit for your company.

3. Helpful Advice
When a customer contacts customer support then they are probably looking for some help. Some customers are unable to understand that what a product is and how it works and that is why they need help. When such an occasion arises then ensure that the customer gets the best advice possible. This is because if the customer finds your advice helpful and likes the product then they will surely leave a positive review for your company. The math is simple at this point, the more positive reviews you have the more customers you will attract.

4. Let The Agents Do Their Jobs
Brands needs to give their representatives full liberty when they are talking to customers. This is because sales reps are given scripts to follow then customers start to get weary as they are not able to get the answers that they wanted and that really frustrates them. So, if the reps are let loose and allowed to talk in the manner they want then the customer can easily be satisfied with good answers.

5. Become A Hero
In order to make the most of your customer support and help the sales it is important to trust your representatives. It is very important to make sure that the people who are talking to the customer are fully educated about the products and are able to give the best answers. If the representatives are able to this then the customers will easily be impressed and that is what you want as a company.

6. Try To Build A Relationship
It is very important to build a good relationship with the customers because for a company to prosper it is mandatory to have good relationship with the customers. This can only be achieved if the brand finds the best ways to keep the customers happy and talking to them is one of the most effective ways.

7. Use Live Chat Modules


Besides using the blog to share news, ideas about your products and newsletter popup to collect customer information, you can use live chat PrestaShop module to communicate directly to customers. Live chat modules are something that must be used by all PrestaShop website. This is because they provide the best possible medium for the customers to communicate with the brand. With these modules the customers are able to save a lot of time as quick responses are given.

Conclusion
These were 7 of the most important things that you should know if you want to make the most of customer support to help your business.

Starting a Blog in 2018: The Methodology!

E-commerce

A Blog: Why?

If you want to know your true potential in this boom or ere of digitalization then you need to start blogging. The current year in 2018 is ideal for starting such an exercise.  You need to start with blogging immediately if you want to prosper in the year 2018. In the headings below we have discussed some reasons why you need a blog in 2018.

1.      More Audience

A blog actually serves as a bridge between you and your audience. Secondly, a blog is the best medium when it comes to boosting of online influence. However to create such an influence you need to come up with engaging and quality content. You need to socialize keeping into consideration your thoughts as well as mindset.

2.      Source of Rapport and Engagement

Coherency results in the higher engagement of audience with the blog. If you are able to create a unique set of people then this will automatically improve overall frequency of the visitors. The phenomenon will ultimately result in the development of greater rapport.

The blog is the importance of SEO for E-commerce, It can attract any more customers visit your website and increase the business benefits of E-commerce!

For the creation of community and boosting of agenda you need to target a specific set of individuals. In 2018 it is perceived that companies will use influencer strategy to market their services and products. This means that opportunities for bloggers are huge this year. Good engagement will result in high reward.

3.      Make Cash

To make cash you need to impose ad revenue. To get the best revenue for the blog, it is preferred that you should go for Google AdSense. The best way to earn money nowadays is to go for Pay-per-click advertisements.

Product placement is another way through which money can be made. All you need to do in this regard is to endorse different brands or you may even sell your own product or service.

4.      Assist Individuals

If your blog has high reach then through this you can contact different people who are in need of your care and support.  You can provide relevant aid to individuals who want to raise funds and who are in need. A Blog can really make a huge difference in today’s world.

5.      Reasoning and Writing Skills

To come up with the right blog you need to come up with a deep understanding with regards to the topic on which you want to ride. For a professional blog you need to do extensive research and exploration.  You need to be consistent with your blog if you want to get your writing skills and speed improved.

The Art of Blogging

Now let’s see some of the key things that play a huge role as far as coming up with an attractive and proficient blog is concerned:

1.      The Blogging Platform

The platform serves as the base of your blogging. You need to choose your platform very carefully. To choose a platform you need to check the functionality and interface. The functionality should be high and the interface should be safe and secure.

Some well-known platforms are PrestaShop, Blogger and Tumblr etc.  The most popular among these platforms is PrestaShop. The platform is currently used by around 72 million people belonging to different countries of the world. You can choose the PrestaShop Blog to create the professional blog to share your knowledge, product or duscus a news with your customers and fans.  The major benefits linked with PrestaShop are as follows

  • The platform is highly customizable with a lot of themes
  • The platform is free and open source
  • The platform is home to security checks and serves as a shield as far as hacking is concerned

2.      Hosting and Domain Name

Try to come up with a domain name which is very easy to memorize. However the name should be linked with the overall theme of your webpage. The domain name’s cost may vary.  The web hosting should be selected keeping into consideration the uptime in account and the load speed.

3.      Blog Designing

You need to select from a good number of themes as far as designing of blog is concerned.  Secondly you need to get the plugins installed too. Lastly your blog should be SEO friendly too.

PrestaShop can be a great help in this regard since it is home to 2000 designed themes.  You can set down some links on your blog, simple URLs are the key to success in the case of Blog

4.      Addition of posts and pages

After following the above mentioned tips now you are ready to get your blog posted. The key to posting is that the content should be relevant and redirects the customer from one particular blog to another. Plagiarized content is a cardinal sin, so you should avoid it. The content should be original.

5.      Blog Promotion

To get the right results you need to promote the blog and this can done by making the relevant connections with different bloggers already in the field. You also need to learn Google Webmaster Tools if you really want to succeed.  You also need to integrate the blog with social media.

Start Now!

A Blog really has a great impact on your perception and lifestyle. It is the best means to connect with the entire globe.

“Don’t Waste Time, Start Now”

PrestaShop Newsletter Popup Module

E-commerce

PrestaShop is undoubtedly one of the best tools that you can use today for building websites and making them more useable. A Blog module is absolutely necessary for you when it comes to blog management of your website. There are many options in the market as far as Blog module is concerned however not every module out their delivers what it promises. One of the best blog module that you can use nowadays is none other than PrestaShop Newsletter Popup Module.

What Is PrestaShop Newsletter Popup Module?

The PrestaShop Newsletter Popup Module is one of the most useful modules that you can use on a website. With the help of this module you can have a beautiful newsletter subscription form popup on the website. This module is very helpful especially if you are searching for more and new subscriptions to your website every day. One of the best things about PrestaShop’s Newsletter Popup Module is that it features over 9 templates that are very easy to customize and can easily match your PrestaShop website.

The Features

PrestaShop Newsletter Popup Module is home to some amazing features that can help you create the most amazing website, you can research “Everything About Popup Messages“. They are as follows:

1.      Design

Design is one of the most important aspects to consider when you are working with a website. Without good design it would be almost impossible to attract any customers and that would be detrimental for your website. In addition to over 9 customizable templates, PrestaShop Newsletter Popup Module features many more helpful attributes. For one, the module allows the user to create their own templates for maximum personalization. For this customization you can use things like, custom CSS, custom color, short codes and HTML editor.

The module also features over 6 animation effects that can easily give some aesthetics to your newsletter popup. You can cycle through many different animations and it is a real bonus.

2.      Advanced Features

The features that PrestaShop Newsletter Popup Module brings along are exceptionally good. One such feature that gives you the control over the popups is time options. With the help of this feature you can fully control the frequency and duration of the newsletter popup. Another feature that you get access to with PrestaShop Newsletter Popup Module is custom content.

With the help of this feature you can decide that what type of content and messages you want to be displayed on the newsletter popup. With the help of other such feature you can even have links to various social media websites on the newsletter popup. This increases connectivity and allows users to easily share the newsletter with the people they know.

3.      Emails

When you are dealing with subscriptions and confirmations then emails play a very important role. Verification emails are something that are required on both ends so that a connection can be established between the website and the subscriber. With the help of PrestaShop Newsletter Popup Module you can easily manage the sending and receiving of confirmation emails and that is certainly an added advantage of this module.

4.      Others

Some of the other helpful features that you can use with PrestaShop Newsletter Popup Module are mentioned below:

  • Full synchronization with PrestaShop Newsletter System.
  • Responsive PrestaShop newsletter popup module.
  • Add voucher codes with HTML.
  • Ajax submission.
  • Custom popup delay time.
  • Custom CSS editor
  • Just press “ESC” key to hide popup.

Support

With the help of PrestaShop Newsletter Popup Module you also get a few additional perks that can enhance the whole user experience.

For starters, when you purchase this module you automatically get 3 months of support and updates. This means that after you purchase the newsletter popup module then you will get technical support for 90 days and you can even get access to the updates of the product as well.

There is another feature that is known as “option Zen”, with this feature you can get access to two services. The first service is that you get access to all the updates that are released during the time that you avail the option Zen. The second service is that you also get unlimited after-sales support during the period.

Conclusion

These were some of the main thigs that you should know about PrestaShop Newsletter Popup Module.

Everything About Popup Messages

E-commerce

Popups are something that most of us hate, they tend to get in our way when we are surfing the web and ruin our experience. However, many of the websites today still favor popups, why do they favor it? What is so good about popups? Well as annoying as they may seem, popups have many uses and they work very well for any webpage.

The Uses

The most common use of popups is to give the visitor the most important piece of information. This is the kind of information which the user might otherwise miss. By having a popup being displayed on the screen it is very difficult to let the message go unnoticed.

Popups are mostly used to collect emails and subscribers for a website. According to research, a website that would only receive roughly 10 subscribers a day increased its turnaround just by implementing popups. After using popups to attract visitors, the website was able to receive 100 to 150 subscribers a day. That is a way to SEO your website.

Why Do You Need Subscribers?

When you talk about a business, then one thing that you need to know that your customers will never stay if you do not give them what they want. In many instances you can succeed in attracting customers only to find out that they are slowly drifting away. A business is a like a bucket with holes in it and your customers are the water. If you keep on filling up the bucket with customers then they will just keep falling out.

By letting the customers subscribe to the website you can always get back to them even after they have left your website. You can always send those old customers some promotional emails so that they can come back to your website.

Types Of Popups

For a layman there is just one type of popup, but that is not necessarily the truth. Instead, the truth is that there are five kinds of popups. They are:

  • Content Based
  • Scroll Based
  • Exit Intent
  • Pop Out
  • Time Based

1.      Content Based

As the name suggests, content based popups are only triggered when the relevant content is displayed on the page. This means that the user can only view this popup whenever they are on a certain page. This kind of popup is very useful especially when you want to emphasize on a certain topic.

2.      Scroll Based

Scroll based popups only show up on the screen when the user has scrolled a certain distance on the web page. The most common place where scroll based popups are used are on blog posts. The use of this type of popup is that it does not give the information to the user until and unless he hasn’t spent a specific amount of time on the web page.

3.      Exit Intent

The exit intent popup uses cursor tracking to display the popup. As the name suggests, exit intent popups are only displayed when it seems like the user is about to leave the page. Whenever the cursor tracking algorithm predicts that the user is reaching for the cross or back button then it will allow the popup to be displayed.

4.      Pop Out

Pop-outs are very similar to popups but they do not block the user from the rest of the web page. These popups do not come in between the web page and ruin the browsing experience. Instead pop outs can be seen appearing from the side of the browsers. If the user wants to see the pop up message then they can choose to see it, otherwise they can continue browsing.

5.      Time Based

A time based popup is useful in many ways, instead of blasting a message in the face of the user as soon as he logs on to a website, a time based popup decides to wait. This type of popup waits for a definite amount of time (mostly 60 seconds) before showing the popup message.

The Final Word

These were some of the most important things that you should know about using popup messages on a web page.

SEO and Small Business: The Link!

E-commerce

Self-Startup

The concept of entrepreneurship or self-start-up is increasing every passing day. There are many young entrepreneurs who are making huge profits by starting something of their own. There are numerous reasons behind this phenomenon however one major reason is that the young generation of today wants more freedom and they do not just want a simple 9-5 job. These young people idealize people like Gary Vaynerchuck and Bill Gates.

A Profitable investment

Most of the young people out there who want to do a business of their own usually lack the initial funds for advertisement. The option under such a situation for these people is to do something online. They come up with a webpage and start selling whatever items they want to sell. From these small start-ups one day they become famous all over the world. A good example of this kind of investment is Jack Ma the founder of Alibaba.com

The Importance of SEO

For a small business, we can’t be ignored: The importance of SEO for E-commerce (eg: Prestashop, Magento, Woocommerce, Opencart, etc)! SEO means search engine optimization and without going into any kind of technical details you can understand it as something which helps you achieve high ranking on Google or any other search engine.

Since small businesses usually lack the funds for 360 degree marketing hence the only thing which they can really afford is their website and its optimization. Of course for this optimization they need to come up with right SEO as well. For Prestashop e-commerce websites, installing Prestashop SEO module is a MUST to increase traffic and push the website to Google top 1. In the headings below we have stated the key reasons behind why SEO simply cannot be ignored by small business entrepreneurs

1.      User Experience

The biggest benefit which SEO provides lies in the fact that it provides the users with the best, friendliest and fastest experience possible. The basic purpose of the search engine is to provide the utilizers what they are searching for; if it achieves this goal then both parties are content and happy. Of course a visitor which is happy will ultimately transform into a returning visitor.

2.      Reach

The majority of people, show a lot of trust when it comes to search engine results. If a popular search engine like Google places “XYZ” on top of its ranking then people will automatically believe in XYZ and purchase its service or product.

A person who has visited XYZ will ultimately tell his friends about his experience with XYZ. Such a person may contact his friend on social media and leave the link of XYZ there as well to be clicked.  The multiplication law works pretty fast and before a blink of an eye a hundred people use the product or service of XYZ.

The question is that why such a thing happened? Well the answer is, the search engine complemented everything with perfection and it all directed to XYZ.

3.      Conversion

Search engine optimization attracts all those individuals who are already search for your service or product. You do not need to convince anyone that you have the solution. The audience out there already knows that solution is there. All you need to do is to make yourself visible online.

The visibility can only be achieved by getting yourself top ranked on a search engine. Once you achieve the top rank, people will naturally open your webpage and most importantly make the necessary purchase as well.

SEO actually enhances your conversion rate however SEO will convince the visitor to visit your page. You need to have the right kind of solutions, webpage design and content to actually make your visitor a profitable one.

4.      Brand Awareness

As stated already, people really trust the results of the search engine. If “XYZ” is top ranked this does not make the people immediately convinced about it, they simply do not start ordering from XYZ.  People usually file XYZ or bookmark it.

Before making the final decision they simple go clicking all over the world. SEO increases the frequency of your website. The more the people search the more they see your webpage. Ultimately they click it and make the purchase.

5.      Tracking

Professional SEO will really increase your daily traffic however there is an additional benefit as well which SEO actually provides to you. This benefit is in the form of Google Analytics. Through Google Analytics you can learn more about the people who are visiting your webpage.

Google Analytics will tell the likes and dislikes of your customers, their thinking pattern and most importantly their behavior pertaining to purchasing.

In a Nutshell: Learn SEO

As a small business owner it will be very hard for you to hire a SEO professional. It is recommended that you should learn SEO by your own. You can follow the mentioned steps for this purpose

  • Find the beginner level resources for yourself
  • Start practicing whatever you have learnt
  • Try finding mentor!
  • If you wish, join a group of SEO personnel
  • Monitor the news sites of SEO

The importance of SEO for E-commerce!

E-commerce

SEO

Merely having an E-commerce website will not solve your problems when it comes to online business. No matter how beautiful your webpage may look and no matter how wonderful may be your content? All this activity will be useless if your customers or target market does not know in the first place whether you website exists or not!

You need to make your website prominent in different popular search engines which we have out there. For prominence you need to increase the ranking of your webpage and this ranking can only be increased by applying a technique or skill which we normally call “SEO”.

SEO refers to search engine optimization. It is basically a process of influencing the online visibility of a webpage or website in a search engine’s unpaid outcomes— commonly referred to as earned, natural or organic results.

In majority of the cases, if a website appears in the search results frequently then this phenomenon ultimately contributes to the receiving of more visitors from the users of the particular search engine. Of course these visitors are the ones which ultimately transform into final customers. The search engine which is highly popular all over the globe is Google.

General Benefits

The general benefits of SEO are as follows

  • It helps in building of customers
  • It helps in the exploration of new markets
  • Better conversion rates can be achieved by SEO
  • Brand awareness can be made via SEO

E-commerce and SEO

Whether your company is small or big, you will surely require SEO for the maximization of your webpage’s or company’s profitability. In the headings below we have mentioned three major reasons because of which we think that the importance of SEO cannot be ignored when it comes to an E-commerce website like Prestashop SEO or other e-comemerce platforms such as Magento, Shopify or Wordrpess, etc.

1.      Customer Finding

The evolvement of technology has transformed the manner in which the customers actually purchase products. Search is now a critical part of the process involving decision making. Without SEO you actually run the risk of losing your profitable customers. No SEO means No Visibility.

No visibility means that there are a very few customers out there who actually know you. This ultimately means low sales and ultimately low growth. On the other hand if your competitors have a proper SEO department working then this means that they will earn more than you.

Even if you are someone who has high sales due to some odd reason; you will notice that without SEO you would not be able to expand your sales at all. Rather on the contrary there are high chances that with time you may start losing the profits which you are already making. To make progress in the online world you really need to come with a professional SEO strategy.

2.      Bottom Line Growth

Paying for the webpage traffic can be costly especially if you are involved in a business that has a lot of serious competitors. The money really gets wasted in things like banner ads and dollars per click etc. If you have an SEO which is effective then this means that your dependency on this kind of traffic is much less.

The buying of ads can be done there is no harm in it. However for such ads you need to have a nice finance as well. In case of any kind of financial crisis the SEO serves as a lifesaver that helps profit and sales flowing.

The traffic coming for searches of organic nature is free. There is no such thing like cost per impression or cost per click. The SEO nowadays is so famous that you can easily attract volumes of traffic which has high quality. The good part is that you do not need to make payment directly.  The only cost which you may have to bear is related to the hiring of a SEO professional.

3.      Long Lasting Effect

SEO promises results which are measurable, targeted, long lasting and cost effective. There is no stopping in SEO as long as you keep paying for your advertisement, the traffic will continue. SEO builds upon itself to grow robust over time. You just keep on building and ultimately dominate the market.

There are some cases where you divert your attention away from SEO however once you return; you find that SEO is as effective as before. The point is that SEO has a long lasting effect.

Search for a SEO professional

SEO can provide you with many benefits however it is still not something which can be done with ease. There is a proper SEO course which you need to do if you want to become a SEO professional. As a business owner you cannot do everything on your own. To make business operations smoother it is recommended that you should find a SEO professional for yourself.

Why Ecommerce is better than Traditional Retail?

E-commerce

Traditional Retail vs. E-commerce

The concept of retailing is very old where a shop owner places different products in his store which are sold ultimately to the final customers. The concept has been profitable and generally customers enjoy retail shopping as well. However the general rule of this world is that once a better trend surfaces, the people generally leave the older trend.
With the technological advancement, the concept of E-commerce has gained a lot of recognition in the market. The unique selling proposition of these E-commerce stores is “convenience”. People do not need to take time out from their busy schedules to visit a store now. All you as a customer need to do nowadays, is to logon to any Ecommerce website and order online the product which you wish to use.

Popular Ecommerce Stores of the world

Just to enhance your general knowledge, the popular Ecommerce websites of the world are as follows

  • eBay
  • Amazon
  • Shop
  • Overstock
  • NewEgg
  • BestBuy
  • FlipKart
  • Target
  • Alibaba
  • Walmart

Key Advantages which an E-commerce website offers!

There are countless reasons because of which we can safely say that E-commerce websites are a much better option as compared to traditional retail shops. With E-commerce, you can SEO (search engine optimization) your website or products to get top rank in Google search easily. The importance of SEO for E-commerce is Marvelous. The reasons are as follows

1.      No Limitations

A physical store has geographical limitations attached with it. You can only access the store if it is within your town or city. There is no such issue with E-commerce websites. In an E-commerce website, the entire globe is your playground. Nowadays we have M-Commerce as well which means that whatever geographical limitation was left has also dissolved.

2.      New Clients

The physical retail depends upon relationships and branding. These two drivers are also present in online retail however there is one extra thing as well on which online retail depends. This extra thing is traffic extracted from search engines.

It is not strange that a customer follows a particular link and ultimately lands on an Ecommerce webpage about which he/she previously had no information about. The additional traffic source serves as a tipping point for some Ecommerce companies.

3.      Much Lower Cost

The biggest benefit of E-commerce lies in its lower cost. The lower cost can also be transferred to the customers in the shape of discounts. There are many ways through which cost be deducted in case of E-commerce:

  • In Ecommerce cost effective advertising channels are available such as social media traffic, organic search engine traffic and pay-per-click
  • Automated payments, checkout, inventory management and billing lowers the cost of recruiting an employee for these tasks
  • No physical location is required so no rents or stuff!

4.      Fast Locating of Product

The general convenience for customers in an E-commerce store lies in the fact that they do not need to go through any kind of pains to find the location of the product which they want to purchase. They do not need to search around different aisles, rather they simply need to click the appropriate icon and purchase what they want.

5.      Cost and Travel Time

Going to a physical retail store involves travel cost. The worst part is that sometimes the store is located in a far-off location which means that precious time also gets wasted. There is no travel expense or time wastage in case of E-commerce! Simply make the click and get the desired product right on your door step.

6.      Comparison Shopping

Comparison shopping gets facilitated by E-commerce. There are countless online services through which customers can search about multiple E-commerce merchants and find the perfect price.

7.      Enable Group Buying, Deals, Coupons and Bargains

Things like group buying and deals are made convenient by online stores. For example if a client possesses a discount coupon for India at a particular physical store and toilet paper in another store, he may find it difficult to avail both the discounts. However the entire process becomes very easy In case of an online store.

8.      Huge Amount of Information

The amount of information that can be displayed in a physical store is much less as compared to an online store. Most of the information in case of E-commerce is given by vendors and there are no maintaining and creating cost.

9.      Target Based Communication

There are many tools like Google Analytics through which you as an E-commerce merchant can extract all the information pertaining to your customers. The information helps you in knowing about the buying patterns and general likes/dislikes of your clients.

10. No Closures

Physical stores have a time frame within which they operate. Not every physical store out their operates 24/7. In case of an online store there is no closing time. The website is operational 24/7 and no matter what part of the day or night it is, a customer can access the E-commerce site and make his purchase.

11. Niche Products

Niche products sellers and buyers usually find it difficult to locate one another in the physical world. There is no such issue as far as an online world is concerned.